MISAF Exhibition is an exquisite exhibition positioned for high-quality Chinese footwear. With Italy's entry into the "the Belt and Road", it has brought a great opportunity for the development of China's footwear industry. By taking this opportunity, we rely on Milan's unique geographical advantages and industrial position to provide an excellent front-end platform for building Chinese footwear products into the European market. As is well known, Milan is a famous exhibition city, an important transportation hub in Europe, and a fashion capital, with strong influence and radiation on the entire European and international markets. Milan is renowned for its design, creativity, and fashion, and leads the development trend of the footwear and clothing accessories industry. At the same time, MISAF Exhibition also conducted extensive consultations with relevant Italian business associations, cooperated with the Milan Municipal Government, and gained high recognition and support from the other party.

Under the reports of Italian networks and Old media, and under the publicity of the "Milan Fashion Week" activity site, the exhibition attracted some merchants to visit the exhibition.

Enterprise situation

Hangzhou Kaiyue New Materials Co., Ltd., led by General Manager Fu Junjun, participated in this brand event. At this exhibition, Kaiyue Company brings its traditional classic products and healthy new material products, focusing on development, innovation, and exploration, creating brand promotion, seeking trade cooperation, exploring new markets, and exploring new marketing cooperation models.
At the same time, Li Shaofeng, Commercial Counselor of the Consulate General of China in Milan, Zhang Jie, President of the China Light Industry and Crafts Import and Export Chamber of Commerce, and Xie Rongfang, Executive Chairman of the Wenzhou Shoe and Leather Industry Association, led a team to visit and learn about Kaiyue's new products. After discussing with General Manager Fu Junjun, they also affirmed Kaiyue's health and environmental protection products.

▲Li Shaofeng, Commercial Counselor of the Consulate General of China in Milan, Zhang Jie, President of the China Light Industry and Crafts Import and Export Chamber of Commerce, and Xie Rongfang, Executive Chairman of the Wenzhou Shoe and Leather Industry Association

▲Wang Ying, Secretary General of Footwear Industry of China Light Industry Federation

Exhibition Style

Finally, with the help of Xie Rongfang, Executive Chairman of the Wenzhou Shoe and Leather Industry Association, in his speech at the opening ceremony of the exhibition, "Let's embrace various challenges and opportunities in the future with a pioneering, innovative, and enterprising attitude.